How it works

One OAuth connect to Google Business Profile and every location on the account is watched. Trustpilot is a second connect on the same registry, and both feed one queue rather than two consoles. There is nothing to import and no listing to move — the reply is published under your business name on your own listing, with no third party in it.

Each location keeps its own watermark, and the overnight pass pulls everything posted since. The watermark advances per review, after that review is committed, which is the difference between a pass that dies halfway re-reading a few rows and one that silently skips them.

Past 200 model calls in a day the pass stops calling the model. Reviews are still pulled in and still land in the queue; they arrive undrafted, which cannot post.

A two-star “the food was cold” and a two-star “I was charged twice” are the same rating and completely different replies. Every review gets a classification and a confidence, both of which ride on the card. Below 70% confidence the reply is held whatever the rating: the agent does not answer a review it is unsure it understood.

• Legal threats, billing disputes and suspected fakes never take the unattended path, at any rating.
• A review with no text at all is still a review, and still gets a reply drafted for it.

A baseline tone plus three dials — formality, warmth, directness — and your own sign-off, which it never invents. Two to four sentences. No hashtags, no “we value your feedback”, and never the reviewer’s full name.

Two things it will not say unless you switch them on: an apology that admits fault, and any remedy — a refund, a discount, a replacement. If a draft names one anyway, it is held with the offending words quoted back at you rather than quietly rewritten.

This is the one rule the product will not let you change. A 2-star or lower review is never answered automatically — not in copilot, not on autopilot, not with any setting flipped. The check runs before the autonomy mode is even read, and the database rejects any update that clears the flag on the row.

The reply is still drafted. That is the point: the hard one is already written when you open the queue, so the job is reading it rather than starting it.

Approving does not send. It stages the reply with a 30-second window in front of it — the publisher will not claim the row before that instant, and undo inside the window flips it to cancelled. So a killed reply was never published, rather than published and then deleted, which for a review reply is not the same thing at all.

On the reviews the agent may handle unattended, it posts at most 20 a day per location. A site that suddenly takes fifty reviews is either having the worst day of its life or being brigaded, and both are cases where a person should see the pile first.

Weighing this against the alternatives? StarReply vs Birdeye, StarReply vs Podium and StarReply vs GatherUp — the last is the only one of the three that publishes a price.

Want to see it on a real book? See the live demo →