What does StarReply do for a multi-location business?
StarReply watches the public reviews on every location you own, reads each new one overnight, and drafts a reply in your voice. In the morning you get one queue instead of five review dashboards — approve, edit, or kill each one.
Will StarReply post a reply without me seeing it?
Only if you switch it on, and never on a bad review. Copilot is the default and holds every reply for your tap. Autopilot lets the agent post 3 to 5 star replies on its own, up to 20 a day per location — and a 2-star or lower review still waits for you, in every mode, because that branch runs before the mode is read.
What happens if I change my mind after approving one?
You get 30 seconds. An approved reply is staged, not sent: the publisher will not pick it up before the window has elapsed, and undo inside it flips the row to cancelled. So a killed reply was never published — not published and then deleted.
Is this only for restaurants and clinics?
It is for any business with more than one address and public reviews on it — dental groups, veterinary practices, gyms, salons, dealerships, self-storage, urgent care. The thing they share is that reviews arrive at several places and one person answers them.
How long does it take to set up?
One OAuth connect. Google Business Profile hands over every location on the account, StarReply pulls their recent reviews, and the first overnight pass runs that night. There is nothing to import and no listing to move.
What does it cost?
$39 a month for up to three locations and $99 a month for up to twenty-five — priced per business, not per location. The free tier watches one location and shows you what the agent would have drafted.
How does it know what my business sounds like?
A voice profile: your business name, your sign-off, a baseline tone and three dials — formality, warmth, directness. Two switches are off by default and are the ones that matter on a public reply: whether the agent may apologise on the record, and whether it may offer a refund, discount or replacement.
What stops it promising something I never agreed to?
A check that runs after the draft is written, not a line in the prompt. If the reply names a remedy or an apology your voice profile does not license, it is held with the offending words quoted back at you. It is never quietly rewritten — a model deciding on its own to drop the sentence it thought was right is a worse outcome than you reading it.
What does it do with a one-star review?
It still drafts the reply — so the hard one is already written when you open the queue — and then it holds it. A 2-star or lower review is approval-only in every autonomy mode. That is the first branch in the routing code, it runs before the mode is read, and the database rejects any update that clears the flag on the row.
What if it misreads what a review is about?
Then it does not answer it. Every review gets a classification and a confidence, and below 70% the reply is held whatever the rating. The classification is on the card, so you can see what it thought before you approve anything.
Can it reply to a review with no text?
A bare rating with no words is common and it is still a review. The agent drafts something short and specific to the rating rather than pretending to answer content that is not there — and on a one- or two-star bare rating, it holds it for you like any other.
How much does it spend on model calls?
Two per review — one to read it, one to draft the reply — under a ceiling of 200 a day. Past the ceiling reviews are still pulled in and still land in your queue; they arrive undrafted, which cannot post.
Which review sites does it cover?
Google Business Profile first, because that is where a local business's reviews already are, and Trustpilot as the second source. Both ride the same interface, so both land in one queue rather than two consoles.
Whose name does the reply go out under?
Your business's. On Google the reply is posted publicly under the customer's review and appears as your business, with no personal name shown. On Trustpilot it is published as a named business user, which is Trustpilot's own requirement.
Can I take a reply down after it has posted?
Yes — both rails let a published reply be deleted, and StarReply keeps the handle it needs to do it. But the kill window exists so you rarely have to: inside it, nothing was ever published.
What access does it ask for?
The scope needed to read reviews and post a reply, and nothing else. Tokens are stored server-side and are never readable from the browser — the table they live in has no read policy at all. Disconnecting revokes the grant provider-side before dropping the token.
Will it reply twice to the same review?
It cannot. One reply per review, enforced as a unique constraint — which is also the rails' own rule: Google stores a single reply per review and a second post overwrites what the public already read.
What happens if a rail is down when the pass runs?
That location's watermark does not move, the failure is written to the ledger, and the pass carries on to the next location. Nothing is skipped — the next night re-reads from where it got to.
Every answer above is already published on StarReply itself, at https://starreply.kynth.studio/. Nothing on this page is written for it: the answers are read out of this product's own question register by a script, and a build gate re-runs that script and fails the deploy if a word here has drifted from it. The register was last re-checked against its sources on 14 August 2026.