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Getting agencies paid — the workflow, the awkward parts, and the agent behind it.
reviews// August 15, 2026
What to write under a one-star review, and what never to
The reply is public, permanent and read by the next customer rather than by the one who wrote it. Six lines that work and four that make it worse.
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Replying to reviews at five addresses with one morning
The problem is not writing a reply. It is that reviews arrive at five places and you have one morning, so the good ones go unanswered and the bad one sits for four days.
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What the FTC's 2024 review rule actually bans
16 CFR Part 465 took effect in 2024 and most operators have not read it. Five things it makes an unfair or deceptive practice, quoted from the rule.
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